Hope is what drives us.

There is a future we can achieve
by choosing to take action.
To have determination. To speak out. To take initiative.
No matter the time,
or the circumstances.
To harbor hope, and to continue moving forward.
KANEBO believes this is our mission.




KANEBO is committed to sincerely supporting our customers and society
through a variety of initiatives geared towards a future full of hope for everyone.


Pink Ribbon

For a future full of hope

KANEBO supports the Pink Ribbon initiative, which promotes the importance of early detection and early treatment of breast cancer. Since 2017 we have partnered with the accredited NPO Japan Society of Breast Health on campaigns to raise awareness. We engage in a wide variety of activities, including distributing pamphlets on how to do a breast self-exam and contributing to related organizations.

* This is the initiative in Japan in partnership with the local NPO. Details may differ by region.


Universal design

A comfortable experience from the beginning to the end

KANEBO products are created based on universal design, a concept that promotes usability and ease of understanding. For example, the KANEBO CUSTOM COMPACT features a customizable palette layout to accommodate factors such as different hand dominance and frequency of use, making it user-friendly for everyone.

* An example of KANEBO CUSTOM COMPACT containing KANEBO EYE COLOR DUO (03, 05, 11).


No animal testing

Promoting coexistence with all life

KANEBO develops all the products without animal testing*, and has no plans to introduce this testing in the future. We are committed to product safety, which we pursue during development by following our internal Safety Standards and utilizing our extensive record of safety data.

* Excluding rare cases, such as when it is necessary to publicly demonstrate safety or when required by certain national or regional governments.


Gender-inclusive products

For a world where everyone can celebrate their own uniqueness

KANEBO strives to create products that go beyond gender boundaries. For example, KANEBO SCRUBBING MUD WASH is a skincare item that offers a clean, refreshed feeling designed to be enjoyed by both women and men.


Recycled paper and FSC®︎ certified materials*1

Utilizing recycled resources

Working towards a world where we coexist with nature, KANEBO utilizes eco-conscious materials*2 for product packaging. Some paper packaging and bags are made of using sustainable materials such as pre-consumer and post-consumer recycled paper, or FSC®︎ certified materials*1 (FSC®︎N002281). We are also taking proactive steps towards a recycling-oriented society, such as reducing plastic wrapping and utilizing recycled resources.


*1 FSC is an international non-profit organization dedicated to the promotion of responsible forest management worldwide.
*2 Please be aware that these types of paper packaging may be more easily torn or soiled, but this does not affect product quality.

Copyright © Kanebo Cosmetics Inc. All Rights Reserved.

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About cookies

We, Kanebo group companies in Japan (Kanebo Group Companies), use cookies on our webpages to improve our webpages, including enhancing information, services provided and the ease of use of the webpages, and on some pages, to authenticate membership for login, customize the service contents or distribute advertising based on browsing history. A cookie is an electronic file that is transmitted from a particular webpage to a browser viewing that page which can be retrieved later to distinguish a customer’s computer.
We also use a system operated by a provider other than us for use of cookies. For more details, see here.
You can disable or delete cookies in your browser settings. However, this makes certain services, including services requiring login, unavailable.

Use of cookies

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Use of the cookie information by 3rd party service providers

In order to analyze user access and optimize advertising distribution, Kanebo Group Companies have acquired statistical website usage information through cookies or web beacons operated by 3rd party service providers (*1) and also distributed advertising via 3rd party service provider on their websites. The cookie information used for access analysis or advertising distribution by 3rd party service providers cannot be used to distinguish an individual. Kanebo Group Companies in conjunction with 3rd party service providers have optimized and distributed advertising (ex. retargeting advertising and behavior targeting advertising) based on the customer’s previous access to Kanebo Group website or other website with a combination of 1st party cookie (ex. Google Analytics Cookie) and 3rd party cookie (ex. DoubleClick Cookie).

(*1) 3rd party service providers whom Kanebo Group Companies engage for web access analysis and advertising distribution refers to the following companies.
For details of cookie information use by 3rd party service providers, please visit their website linked below.
If you wish to disable cookies (opt-out), please access the opt-out pages of each 3rd party service provider described below and follow the steps to disable cookies. Please note that disabling cookies (opting-out) may restrict use of some services.

Service for optimization of advertising distribution

Service for website access analysis

List of opt-out pages

Opt-out page for Google Inc.: https://adssettings.google.com?hl=en
Opt-out page for Google Inc. DoubleClick cookie: https://support.google.com/ads/answer/7395996?hl=en
Opt-out page for Yahoo Japan Corporation: http://btoptout.yahoo.co.jp/optout/preferences.html
Opt-out page for FreakOut, Inc.: https://js.fout.jp/info/privacy_en.html
Opt-out page for Facebook, Inc.: https://www.facebook.com/ads/website_custom_audiences/
Opt-out page for D.A.Consortium Inc.: http://feedback.impact-ad.jp/optout?a=mone

Use of Google Analytics

Kanebo Group Companies use Google Analytics on their websites to collect information for marketing and promotion, conduct statistical analysis of website usage, perform maintenance and management, and solve problems. Even though Google Analytics collects user information via cookies, information that can be used to identify an individual is not collected. User information collected by Google Analytics via cookies shall be managed by Google in accordance with Google’s privacy policy.
If you refuse to have your information collected by Google Analytics on Kanebo Group Companies websites, you can suspend collection of information by enabling the Google Analytics Opt-out Add-on on the following Google page.
Google Analytics Opt-out Add-on

For more details on the information collected by Google Analytics and Google’s privacy policy, please visit the following Google websites. Please note that none of the Kanebo Group Companies shall be responsible for any damages resulting from the use of Google Analytics services.
Google Analytics Terms of Services
Google Policy and Terms

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