KANEBO's communication encourages to unleash our potential and let our indivuduality shine through expressing who we are and who we want to be without hesitation.
KANEBO strives to create products that go beyond gender boundaries. For example, KANEBO SCRUBBING MUD WASH is a skincare item that offers a clean, refreshed feeling designed to be enjoyed by anyone.
KANEBO supports the Pink Ribbon initiative, which promotes the importance of early detection and early treatment of breast cancer. Since 2017 we have partnered with the accredited NPO Japan Society of Breast Health on campaigns to raise awareness. We engage in a wide variety of activities, including distributing pamphlets on how to do a breast self-exam and contributing to related organizations.*This is the initiative in Japan in partnership with the local NPO. Details may differ by region.
The era of 100-year life.
Pursuing dream in the age of longevity.
KANEBO offers products and beauty advice that enable our customers to stay true to who they are regardless of age throughout life. For example, we give optimal beauty advice for a customer's desired image based on a deep understanding of change in facial appearance and skin conditions due to aging.
KANEBO products are created based on universal design, a concept that promotes usability and ease of understanding. For example, the KANEBO CUSTOM COMPACT features a customizable palette layout to accommodate factors such as different hand dominance and frequency of use, making it user-friendly for everyone.
* An example of KANEBO CUSTOM COMPACT containing KANEBO EYE COLOR DUO (03, 05, 11).
Offering an opputunity to open up children's creativity
KANEBO held an art workshop to offer an opportunity for kids to broaden their creativity and express themselves. We delivered a special experience to exhibit their originality by drawing freely on a wall using colorful paint made from cosmetics.
Art event for kids with paint made from cosmetics(Tokyo, Nov, 2022)
Supporting IT education activities for children
It is important for children to learn and develop a skill to communicate information in a digitalized environment, which will enhance their potential and open up a new world.
Donating used tablets
For children who grew up in children's institutes and foster homes, KANEBO supported education activities through donating used tablets to offer them learning opportunities that were not affected by their backgrounds.
Recycled paper and FSC®️certified materials*1
Working towards a world where we coexist with nature, KANEBO utilizes eco-conscious materials*2 for product packaging. Some paper packaging and bags are made of using sustainable materials such as pre-consumer and post-consumer recycled paper, or FSC®️certified materials*1 (FSC®️N002281). We are also taking proactive steps towards a recycling-oriented society, such as reducing plastic wrapping and utilizing recycled resources.
No animal testing
KANEBO develops all the products without animal testing*, and has no plans to introduce this testing in the future. We are committed to product safety, which we pursue during development by following our internal Safety Standards and utilizing our extensive record of safety data. * Excluding rare cases, such as when it is necessary to publicly demonstrate safety or when required by certain national or regional governments.