When each person begins to shine, sparkles spread across boundaries, enriching society and the future with diversity. The new commercial represents KANEBO’s commitment to accepting all aspects of who they are and changing the world with hope. Our philosophy is reflected in this slogan: “KANEBO does not simply sell cosmetics. We offer hope.”

The commercial features four main casts and over 100 individuals, embodying the dynamism and strengths of people who hold onto hope. Mirrors, which serve as symbols in this commercial, represent the connection between cosmetics and hope. The identities of each individual and their longing for hope are expressed through the reflection in the mirrors.

The four main casts express their individuality by wearing makeup featuring KANEBO’s iconic lipstick, foundation, eye shadow, and cream. Despite facing challenges, they remain resilient, pursue hope, and shine as individuals in their diversity.

The scenes depict the lights of hope within each individual, expressed through a musical performance featuring over 100 cast members. The direction emphasizes individuality through each cast's mirrors rather than uniform movements. The four main casts are presented as leaders of hope, representing various appearances and styles among the people.

“佳丽宝 萃和盈泽精华”，一款能够“打造充满幸福感的精致肌肤”的美容液。
本款商品开发的基础是KANEBO的理念，不仅着眼于肌肤，还着眼于包括各种情感活动在内的 “整个人”。
用心对待生活的人看起来会光彩耀眼。让化妆品唤醒您的光辉、美丽与力量。
悉心呵护肌肤，亦会打动心灵，令您更加光彩照人。
同时着眼于“肌肤”与“心灵”，经过多年潜心研究，这款美容液终于诞生了。

本则广告不仅是在宣传化妆品，更是在尝试描绘肌肤和人们的内心世界。
以狂风为主题，描绘在这个时代和这个世界中真诚、直率、坚强地生活的人们。
通过活力四溢的表情、随风飘动的头发和衣服来展现人们丰富的心灵活动。