2024.1.1 KANEBO’s new TV commercial film “I HOPE. Lipstick with Hope.”
Why do we wear lipstick?
Is it just to add color and luster to the lips and to be beautiful?
KANEBO believes that lipstick does much more.
It embodies life itself and unleashes our instincts.
It gives us courage and lets us live every moment to the fullest.
In January 2024, KANEBO released new lipstick.
Through cosmetics, KANEBO brings out and enhances not merely beauty but hope in each individual.
We don’t simply sell cosmetics. We offer hope.