- KANEBO
- KANEBO GLOBAL PR TOUR IN JAPAN 2024
KANEBO actively communicates its positive "I HOPE" brand philosophy across the whole of the region. To mark the launch of FUSION-ING SOLUTION, a revolutionary serum formulated to bring out refined skin full of happiness, KANEBO invited our HOPE’s communication leaders from each of its Asia markets who resonate with the brand's mission and embody the brand's worldview.
To share the experience and knowledge of the brand and FUSION-ING SOLUTION, we welcomed our HOPE’s communication leaders to a 3-day event during 4-6 September 2024: a warm welcome dinner at the Tokyu Shinjuku Kabukicho Tower, a visit to Odawara Factory, an interactive laboratory where COCOLAB space for fundamental research on Kansei science in relation to cosmetics is, and a stunning PR event.
A warm welcome dinner at the Tokyu Shinjuku Kabukicho Tower.
A visit to Odawara Factory, an interactive laboratory where COCOLAB space for fundamental research on Kansei science in relation to cosmetics is, and people can “feel the spirit” of beauty.
Experiencing the brand's unique worldview and deepening the understanding of new products at the PR event.
These leaders, who are professionals in various fields and have a significant following, align with KANEBO's mission in spirit. They come from diverse backgrounds such as activists, Olympic athletes, singers, and actresses. These communication leaders will help support KANEBO's vision and promote the appeal of the new beauty essence across Asia. KANEBO will continue to promote campaigns and events that spread the ‘I HOPE’ experience.
Vietnam
Bế Thị Băng
An ambassador for the "Mottanai Fund for disadvantaged children," Bế Thị Băng overcame the loss of a leg in a traffic accident to become a role model for people with disabilities. Today she raises funds for orphans affected by traffic accidents and inspires others through volunteer work and public speaking.
Indonesia
Clarice
A beloved singer, actor, and model, Clarice has captured the hearts of all generations in Indonesia. Though busy with success, she still finds the time to share the simple joys and challenges of her daily life with followers.
Malaysia
Farah Ann Abdul Hadi
Farah Ann is a world-class gymnast whose perseverance and belief in herself helped her fulfill her dream of competing in the Olympics. She continues to inspire with her messages of resilience and self-confidence.
Taiwan
Joanne Missingham
Joanne is a 7-dan professional Go player who has expanded her career to modeling and acting. She also focuses on Go education to nurture future players and promote critical thinking through the game.
Hong Kong
Moonie Chu
Moonie Chu’s resilience as an Olympic fencer earned her a silver medal at the Asian Games. Her determination and positive spirit motivate others to continue pursuing their dreams despite any challenges they may face.
Thailand
Pigkaploy
Pigkaploy is a popular YouTuber and actor who takes daring backpacking adventures to remote areas. Her videos inspire others to step out of their comfort zones and embrace life’s challenges.
Philippines
PIPAY
PIPAY is a transgender beauty influencer born with a hand disability. She offers a message of hope to others as an advocate of self-expression who embraces her own uniqueness and individuality.
Mainland China
Royce / Shu Ben Cong
An entrepreneur and fashion buyer, Royce is a rising star in both the tech and fashion industries. His career journey and pursuit of love inspire young professionals.
Myanmar
Su Hlaing
Su Hlaing left an engineering career to follow her passion for music. She now inspires confidence and hope among the country’s youth as a leading singer in Myanmar.
- KANEBO
- KANEBO GLOBAL PR TOUR IN JAPAN 2024